WATERLOO — A long-planned apartment and commercial building is underway in the heart of downtown Waterloo’s revitalization effort.

Planners expect potential tenants will be attracted by the Art Bloc's proximity to the Cedar River, RiverLoop Amphitheatre, Waterloo Center for the Arts, SingleSpeed Brewing Co., Cedar Valley SportsPlex, Young Arena, Waterloo Public Library and other downtown attractions.

Otherwise, there’s always the view.

“The amphitheater area is beautiful, one of my favorite areas of downtown,” said developer Brent Dahlstrom. “All of the units will have a balcony, and every single unit has a view of the river.”