Planette Kids, a brand-new kid-oriented boutique in downtown Eau Claire, is located within a family friendly solar system: the L.E. Phillips Memorial Public Library and the Children’s Museum of Eau Claire are nearby, as is Phoenix Park and a pair of ice cream shops.

Proprietor Jill Heinke Moen says she has more than location on her side: She’s hoping that her clothing store’s commitment to environmentally friendly and socially conscious products exerts enough gravity to pull customers toward Planette Kids as well.

“We all have to wear clothes, so you might as well feel good about it,” the entrepreneur and mother of two said during a recent interview at the soon-to-open store in Suite 116 of 100 N. Farwell St.

The brightly painted store occupies 800 square feet on the first floor of Andante, a five-story mixed-use building that opened last year overlooking the Eau Claire River between North Barstow and North Farwell streets. It’s next to Eau Claire Vintage, another new clothing store.